Voltage was officially re-released to stores on December 29th of that year. ![]() Voting ended on August 19th, 2008, and Voltage was announced the winner, having won 41% of the votes, Supernova came in second place, with Revolution in third. Drinkers were able to try all three flavors and vote on the DEWmocracy website on which they preferred for their favorite. Supernova, alongside its competitors, Voltage and Revolution, was officially released over the summer of 2008 to compete for a chance to become a permanent flavor. Out of the 3 phase process, only three finalists were chosen: Voltage (a Raspberry Citrus flavor), Supernova (a pink Strawberry Melon flavor), and Revolution (a sky blue Wild Berry Fruit flavor). DEWmocracy was released throughout various phases. This campaign was named "DEWmocracy," tying the words Dew and Democracy together as the campaign centered around the idea of Dew drinkers designing the next permanent flavor on the line. In November 2007, PepsiCo launched a new Mountain Dew marketing campaign. Its tagline was " DEW with a Blast of Strawberry Melon Flavor and Ginseng." History (2008) DEWmocracy I Main article: DEWmocracy I Supernova was a Strawberry-Melon flavor of Mountain Dew with added ginseng and was bright magenta in color. ![]() 2.2 (2011) Back by Popular DEWmand Limited-Time release.
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